LinkedIn Case Study: Training Company Closes Sales in 5 Days

January 20, 2017
Challenge: New Horizons, an independent IT training company, realized their sales team was not utilizing social media to its full potential to find new prospects and push their business forward. Actions: New Horizons used LinkedIn as ...
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by Erik Qualman

LinkedIn Case Study: LinkedIn Drinks Its Own Champagne

February 1, 2017
Challenge: LinkedIn needed to alert members of LinkedIn’s Premium solutions and increase its number of subscribers. Action: LinkedIn used its InMail product to promote their Premium Solutions by targeting certain audiences who already used different LinkedIn ...
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by Erik Qualman

LinkedIn Case Study: Creating Thought Leaders = Sales

January 23, 2017
Challenge: National Bank of Canada (NBC), the sixth largest commercial bank in Canada, struggled with the ability to differentiate their wholesale business. Actions: NBC used LinkedIn to position their wholesalers as “thought leaders” to reach new ...
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by Erik Qualman

Super U Podcast | Marie Forleo on How to Use Your Mind to Help You Succeed

March 24, 2023
On today's episode, Equalman has a chat with thought leader, Marie Forleo, as she gives advice on how to train your mind for success. Marie Forleo is an American entrepreneur and founder of Marie Forleo International. ...
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by Erik Qualman

Super U Podcast | 7 Super Tips with Alex Hormozi

May 19, 2023
Alex Hormozi is an American entrepreneur. He started as a management consultant in the public sector then left that career to pursue a career in fitness starting his first gym at age 23. He scaled ...
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by Erik Qualman

The Realities of Cybersecurity 

March 29, 2024
Today, Equalman sits down with Rick Jordan. Rick is the CEO & Founder of ReachOut Technology and has become a nationally recognized voice on Cybersecurity, Business, and Entrepreneurship. He breaks complex topics down to approachable concepts, ...
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by Erik Qualman

Gen Next and Artificial Intelligence with Milan Kordestani

October 13, 2023
We have a great episode for you today. Erik sits down with Milan Kordestani. Milan is the author of the #2 Wall Street Journal Best Seller "I'm Just Saying: A Guide to Maintaining Civil Discourse ...
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by Erik Qualman

Accountability—The Winner’s Secret | Super U Podcast

April 26, 2019
Our new episode of the Super U Podcast is live! The Super U Podcast delivers curated tips to help you unlock and unleash your superpower on the world. On this week's podcast, bestselling author and ...
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by Erik Qualman

SEO Tips For Your LinkedIn Company Profile

March 28, 2017
LinkedIn: SEO Tips For Your Company Profile Why: Search Engine Optimization (SEO) doesn’t have to be difficult. There are several easy ways to manage a company page to drive engagement, boost traffic and improve your overall search ...
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by Erik Qualman

LinkedIn Case Study: Consultant Uses Groups to Gain More Business Deals

August 15, 2017
LinkedIn Case Study: Consultant Uses Groups to Gain More Business Deals Challenge: Neal Schaffer, a social media business consultant, needed a way to stay ahead of the game in the world of social media. Action: To get the inside ...
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by Erik Qualman
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