LinkedIn Case Study: Creating Thought Leaders = Sales

Challenge: National Bank of Canada (NBC), the sixth largest commercial bank in Canada, struggled with the ability to differentiate their wholesale business.

Actions: NBC used LinkedIn to position their wholesalers as “thought leaders” to reach new investment advisors.

Results: NBC experienced a 400% return on investment in the first 10 months, while simultaneously holding 250 meetings with investment advisors within a 3-month period. By using the social media platform, NBC became an innovative leader in the financial service industry, while also positioning NBC wholesalers as in demand experts. [i]


Check out more tips like this in Erik Qualman’s book, How to Sell on LinkedIn

[i] LinkedIn.”National Bank of Canada Grows Net Sales With LinkedIn Sales Navigator,” LinkedIn Sales Solution, 2013, Accessed May 20, 2016, https:// pdf/cs/linkedin-national-bank-of-canada-case-study-en-us.pdf

About the Author: Erik Qualman

Often called a Digital Dale Carnegie and The Tony Robbins of Tech, Erik Qualman is a #1 Best Selling Author and Motivational Keynote Speaker that has spoken in 49 countries.

His Socialnomics work has been featured on 60 Minutes to the Wall Street Journal and used by the National Guard to NASA. His book Digital Leader propelled him to be voted the 2nd Most Likeable Author in the World behind Harry Potter's J.K. Rowling. Qualman is a sitting professor at Harvard & MIT's edX labs.

His latest book What Happens in Vegas Stays on YouTube is a Pulitzer Prize nominated work.
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