LinkedIn Case Study: Consultant Uses Groups to Gain More Business Deals

LinkedIn Case Study: Consultant Uses Groups to Gain More Business Deals

Challenge:

Neal Schaffer, a social media business consultant, needed a way to stay ahead of the game in the world of social media.

Action:

To get the inside scoop on news concerning social media, he turned to LinkedIn groups concerning social media.

Result:

In these groups, he could interact with others in his field of work, develop new relationships and participate in engaging conversation on hot topics. His connections through these groups have lead him to key networking connections, which have led to him gaining new business deals.[i]

 

 

Check out more tips like this in my new book, How to Sell on LinkedIn. 

About the Author: Erik Qualman

Often called a Digital Dale Carnegie and The Tony Robbins of Tech, Erik Qualman is a #1 Best Selling Author and Motivational Keynote Speaker that has spoken in 49 countries.

His Socialnomics work has been featured on 60 Minutes to the Wall Street Journal and used by the National Guard to NASA. His book Digital Leader propelled him to be voted the 2nd Most Likeable Author in the World behind Harry Potter's J.K. Rowling. Qualman is a sitting professor at Harvard & MIT's edX labs.

His latest book What Happens in Vegas Stays on YouTube is a Pulitzer Prize nominated work.
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