LinkedIn Case Study: LinkedIn Drinks Its Own Champagne

Challenge: LinkedIn needed to alert members of LinkedIn’s Premium solutions and increase its number of subscribers.

Action: LinkedIn used its InMail product to promote their Premium Solutions by targeting certain audiences who already used different LinkedIn features, such as Business Plus and Job Seeker.

Result: LinkedIn reached out to over 2 million prospects every week, causing a 75% increase in open rates and 800% expansion in conversion rates when using InMail versus using traditional emails. [i]

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Check out more tips like this in Erik Qualman’s book, How to Sell on LinkedIn

[i] LinkedIn. “LinkedIn on LinkedIn: How We Build Our Base of LinkedIn Premium Subscribers,” LinkedIn Marketing Solutions, 2015, accessed May 24, 2016, https://business.linkedin.com/content/dam/business/marketing-solutions/ global/en_US/site/pdf/cs/linkedin-lol-case-study.pdf

About the Author: Erik Qualman

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