How To: Posting-It-Forward

February 9, 2017
Why: Posting-It-Forward will make you and others feel better. People will want to help you. How: You have heard the expression pay it forward: performing good deeds without expecting something in return. LinkedIn makes it easy to praise ...
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by Erik Qualman

Why You Should Tag People on LinkedIn

February 8, 2017
Why: Tagging on LinkedIn is one of the best ways to segment and manage your network. How: Similar to Facebook, LinkedIn allows you to create “tags” that you can attach to your connections. Later you can sort your ...
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by Erik Qualman

How to Embed Video on LinkedIn

February 7, 2017
Sprout Social, links to videos that play directly can result in a 75% higher share rate.[i] Embedded videos are when the video shows and is able to play directly within the article/post—meaning the user can ...
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by Erik Qualman

How to Export Contacts into Email

February 6, 2017
Why Let’s face it—not everyone is as responsive on LinkedIn as you are. Never fear, there is a secret way to get the email addresses of any of your LinkedIn connections. How Go to: https://www.linkedin.com/people/export-settings. From the ...
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by Erik Qualman

6 Steps To Requesting LinkedIn Recommendations

February 3, 2017
Why: 93% of purchase decisions are influenced by social media recommendations.[i] Recommendations matter—especially on LinkedIn. High-quality recommendations boost your digital reputation and are searchable, allowing prospects to easily find out what others are saying about ...
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by Erik Qualman

LinkedIn Case Study: Investment Banking Services Increase New Investor Sign-Ups 1,205%

February 2, 2017
Challenge: Seed Equity is a broker dealer specializing in providing investment banking services to startup companies who need to get the word out about investment opportunities to key audiences. Action: Using LinkedIn Spotlight Ads and Promoted ...
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by Erik Qualman

LinkedIn Case Study: LinkedIn Drinks Its Own Champagne

February 1, 2017
Challenge: LinkedIn needed to alert members of LinkedIn’s Premium solutions and increase its number of subscribers. Action: LinkedIn used its InMail product to promote their Premium Solutions by targeting certain audiences who already used different LinkedIn ...
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by Erik Qualman

The 4 Commandments of Social Selling

January 31, 2017
Why: 78% of social sellers outsell peers that don’t use social media.[i] Whether you are a LinkedIn Newbie or Pro, you always need to start and continually revisit the basics and your baseline. How: Let’s start by ...
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by Erik Qualman

Navigating the LinkedIn Boss Button

January 30, 2017
Why: LinkedIn’s default settings will automatically share your activity updates with your connections. Activity updates include listing a new job, new skill or a change in your location, etc. While sharing on LinkedIn is generally ...
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by Erik Qualman

How To: LinkedIn Profile Picture and Banner

January 27, 2017
Why: You are 11 times more likely to have your profile viewed if you have a profile picture.[i] It validates who you are, because there may be others who share your same name. LinkedIn conducted ...
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by Erik Qualman
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