Blog | Page 38 of 44 | Erik Qualman

6 Steps To Requesting LinkedIn Recommendations

February 3, 2017

Why: 93% of purchase decisions are influenced by social media recommendations.[i] Recommendations matter—especially on LinkedIn. High-quality recommendations boost your digital reputation and are searchable, allowing prospects to easily find out what others are saying about ...

by Erik Qualman

LinkedIn Case Study: Investment Banking Services Increase New Investor Sign-Ups 1,205%

February 2, 2017

Challenge: Seed Equity is a broker dealer specializing in providing investment banking services to startup companies who need to get the word out about investment opportunities to key audiences. Action: Using LinkedIn Spotlight Ads and Promoted ...

by Erik Qualman

LinkedIn Case Study: LinkedIn Drinks Its Own Champagne

February 1, 2017

Challenge: LinkedIn needed to alert members of LinkedIn’s Premium solutions and increase its number of subscribers. Action: LinkedIn used its InMail product to promote their Premium Solutions by targeting certain audiences who already used different LinkedIn ...

by Erik Qualman

The 4 Commandments of Social Selling

January 31, 2017

Why: 78% of social sellers outsell peers that don’t use social media.[i] Whether you are a LinkedIn Newbie or Pro, you always need to start and continually revisit the basics and your baseline. How: Let’s start by ...

by Erik Qualman

Navigating the LinkedIn Boss Button

January 30, 2017

Why: LinkedIn’s default settings will automatically share your activity updates with your connections. Activity updates include listing a new job, new skill or a change in your location, etc. While sharing on LinkedIn is generally ...

by Erik Qualman

How To: LinkedIn Profile Picture and Banner

January 27, 2017

Why: You are 11 times more likely to have your profile viewed if you have a profile picture.[i] It validates who you are, because there may be others who share your same name. LinkedIn conducted ...

by Erik Qualman

Creating a 100% Complete & Compelling Profile on LinkedIn

January 26, 2017

Why: According to LinkedIn, members with completed profiles receive 40% more business opportunities. A LinkedIn profile is your resume, life story and most importantly, your personal brand. Wouldn't you want to tell your best story? ...

by Erik Qualman

How to Make A Killer LinkedIn Summary

January 25, 2017

Why: Your summary is one of the first things people see and read about you on LinkedIn. It’s part of your first (online) impression and it’s a big deal. When it comes to business, there ...

by Erik Qualman

LinkedIn Case Studies: Building Interest for a Non-Profit

January 24, 2017

Challenge: Meg Harris struggled to find amenities and resources that would allow her daughter, whom suffers from a neurological disease, to travel the world without restrictions. Action: She started a business called SpecialGlobe—essentially a TripAdvisor for ...

by Erik Qualman

LinkedIn Case Study: Creating Thought Leaders = Sales

January 23, 2017

Challenge: National Bank of Canada (NBC), the sixth largest commercial bank in Canada, struggled with the ability to differentiate their wholesale business. Actions: NBC used LinkedIn to position their wholesalers as “thought leaders” to reach new ...

by Erik Qualman