Challenges: Apptio, a provider of SaaS-based technology business management solutions, found it difficult to classify roles and responsibilities of their LinkedIn contacts. Actions: Sales reps took time to rank all their LinkedIn contacts by their role ...

Privacy & LinkedIn When it comes to LinkedIn privacy anyone connected on LinkedIn is able to search and find you. Since everyone can find you what should you post publicly and what should remain private on ...

(Bonus Info on Tip #9) Listen First, Sell Last. What does listening actually mean when it comes to digital? Science of Compassion Selling more begins by changing our mental approach and online actions. Research shows that becoming compassionate ...

Why: Consistently posting content helps position you as a thought leader and provides valuable insights and information to your clients, prospects and partners. Research is an integral part of the buy cycle, with the average ...

Why: LinkedIn is an essential tool to deepen relationships with current clients and customers. It is also the world’s largest tool to fill your sales pipeline with new prospects. It’s key to note that LinkedIn ...

Why: 20,000 voices selling your product or service are better than one voice. Sales in the analog world is a team sport. The same is true when it comes to social selling—arguably more so—since word of mouth ...

Why Determine what voice you are going to use for your profile information (e.g., summary, awards): first person, third person or a combination/ neutral position. If you are a well-known individual with many accolades, it often makes ...

An update of Social Media Revolution video has come out for 2015. Check it out here! Here’s a recap of what the video shares with us: Mobile drives over 50% of ecommerce traffic | Stat found ...