Blog | Page 36 of 43 | Erik Qualman

Linkedin: Why Sales + Marketing = Deadly Combo

April 6, 2017

Linkedin: Sales + Marketing (book excerpt from How to Sell on LinkedIn) Aligning Sales & Marketing on LinkedIn: Historically, marketing would tell customers what they wanted and sales would tell them why they wanted it. Today, readily available information ...

by Erik Qualman

SEO Tips For Your LinkedIn Company Profile

March 28, 2017

LinkedIn: SEO Tips For Your Company Profile Why: Search Engine Optimization (SEO) doesn’t have to be difficult. There are several easy ways to manage a company page to drive engagement, boost traffic and improve your overall search ...

by Erik Qualman

How to Sell on LinkedIn: Across All Channels

February 21, 2017

How to Sell on LinkedIn: Across All Channels Why Reaching your customer where they want to be reached when they are ready to buy is critical to increasing sales. Social selling is a great way to do ...

by Erik Qualman

How To Write LinkedIn Recommendations

February 13, 2017

Why: A boss, colleague or employee may have positively influenced your career. They may have inspired you to post-it-forward (see Tip #11) or they may have asked you for a recommendation (see Tip #15). Writing ...

by Erik Qualman

Why Spammers Never Prosper

February 10, 2017

Spammers Never Prosper Why: Do you like spam? No. So why would you send spam? Don’t. How: Now that we have armed you with the amazing tool, LinkedIn, think of it as the world’s first hammer—the worst thing you ...

by Erik Qualman

How To: Posting-It-Forward

February 9, 2017

Why: Posting-It-Forward will make you and others feel better. People will want to help you. How: You have heard the expression pay it forward: performing good deeds without expecting something in return. LinkedIn makes it easy to praise ...

by Erik Qualman

Why You Should Tag People on LinkedIn

February 8, 2017

Why: Tagging on LinkedIn is one of the best ways to segment and manage your network. How: Similar to Facebook, LinkedIn allows you to create “tags” that you can attach to your connections. Later you can sort your ...

by Erik Qualman

How to Embed Video on LinkedIn

February 7, 2017

Sprout Social, links to videos that play directly can result in a 75% higher share rate.[i] Embedded videos are when the video shows and is able to play directly within the article/post—meaning the user can ...

by Erik Qualman

How to Export Contacts into Email

February 6, 2017

Why Let’s face it—not everyone is as responsive on LinkedIn as you are. Never fear, there is a secret way to get the email addresses of any of your LinkedIn connections. How Go to: https://www.linkedin.com/people/export-settings. From the ...

by Erik Qualman

6 Steps To Requesting LinkedIn Recommendations

February 3, 2017

Why: 93% of purchase decisions are influenced by social media recommendations.[i] Recommendations matter—especially on LinkedIn. High-quality recommendations boost your digital reputation and are searchable, allowing prospects to easily find out what others are saying about ...

by Erik Qualman