How to Build Groups on LinkedIn

How to Build Groups on LinkedIn


Build relationships, learn insights and establish thought leadership. 64% of top sellers participate in groups.

You are 70% more likely to get an appointment for an unexpected sale if you join LinkedIn Groups.


  1. Select a group relevant to your industry and one that you are interested in. If you aren’t interested in what you sell, your buyers won’t be interested either.
  2. Listen to get a feel for the tone of comments and conversations—the best social sellers are the best listeners.
  3. Try to determine the influencers in the group and which type of posts and comments attract the most attention.
  4. Start by liking a few posts or comments—this displays your name and profile photo in prominent locations, helping build your equity in the group.
  5. Determine if you can add value or identify a problem that the group has where you might be able to offer a solution.
  6. Comment where you can add value—try to mirror the tone and behavior of the top influencers, but in your own voice.
  7. Start a new discussion.
  8. Turn on the email option so you can be alerted of activity in the group.
  9. Dedicate a certain amount of time per week to engage in the group

Linkedin Pro Tip


How to Sell on LinkedIn

LinkedIn Pro Tip

Having trouble finding the right group? Each group has a “group statistics” button you can click on to determine how many users, activity, type of users, etc. each group has. If you find three groups that look worthwhile, you can figure out which one is the best for your prospecting needs by clicking this group statistics button and reviewing the information and statistics listed.

“ To cultivate kindness is a valuable part of the business of life.” —Samuel Johnson

Check out more tips like this in my new book, How to Sell on LinkedIn


About the Author: Erik Qualman

Often called a Digital Dale Carnegie and The Tony Robbins of Tech, Erik Qualman is a #1 Best Selling Author and Motivational Keynote Speaker that has spoken in 49 countries.

His Socialnomics work has been featured on 60 Minutes to the Wall Street Journal and used by the National Guard to NASA. His book Digital Leader propelled him to be voted the 2nd Most Likeable Author in the World behind Harry Potter's J.K. Rowling. Qualman is a sitting professor at Harvard & MIT's edX labs.

His latest book What Happens in Vegas Stays on YouTube is a Pulitzer Prize nominated work.
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