Today, Equalman sits down with Heroic Productions’ VP of Client Brand Experience, Kitty Hart. Heroic Productions is an experiential marketing agency that creates momentous and immersive experiences for their clients. Hart has spent the past 25 years ...

"Fun is the most important. If you do stuff for money, it never works out." is just one of many gems from today's guest, Ina Garten. Garten is an American author, host of the Food ...

On today's episode, Erik sits down actor Ryan Reynolds as they discuss his success through acting and business. Ryan Reynolds is a Canadian-American actor, film producer, and businessman. Reynolds's biggest commercial success came with the 20th ...

Today, Equalman sits down with Amy Eddy. Amy is the Vice President and Strategic Account Advisor at BigSpeak, where she advocates for her clients, empowers them to make the right investment and is energized by the potential ...

John Livesay, aka The Pitch Whisperer, is a sales keynote speaker where he shows companies’ sales teams how to turn mundane case studies into compelling case stories so they win more new business. From John’s ...

On today's episode, Erick sits with Tom Bilyeu, the founder of Quest Nutrition, as he gives us insights on keeping that drive we need to accomplish what we all wish we could. Tom Bilyeu is an ...

Challenges: Apptio, a provider of SaaS-based technology business management solutions, found it difficult to classify roles and responsibilities of their LinkedIn contacts. Actions: Sales reps took time to rank all their LinkedIn contacts by their role ...

Challenge: LinkedIn needed to alert members of LinkedIn’s Premium solutions and increase its number of subscribers. Action: LinkedIn used its InMail product to promote their Premium Solutions by targeting certain audiences who already used different LinkedIn ...

Challenge: National Bank of Canada (NBC), the sixth largest commercial bank in Canada, struggled with the ability to differentiate their wholesale business. Actions: NBC used LinkedIn to position their wholesalers as “thought leaders” to reach new ...

LinkedIn Case Study: HP Gains 300,000 Followers in 2 Months Challenge: HP, a provider of printers and specialized electronic devices, wanted to make customers more aware of new brand messages and to be able to customize the ...