LinkedIn Case Study: HP Gains 300,000 Followers in 2 Months

LinkedIn Case Study: HP Gains 300,000 Followers in 2 Months


HP, a provider of printers and specialized electronic devices, wanted to make customers more aware of new brand messages and to be able to customize the content of messages for different audiences. They also felt the need to extend their engagement with key IT decision makers.


HP used LinkedIn to bring their “Make It Matter” campaign to life via a LinkedIn Follower Ad campaign targeting 15 important markets.


LinkedIn helped HP gain 300,000+ followers within 2 months, with an increase of 112% in chief executive followers. HP’s followers were also 2.5x more likely to endorse HP solutions than others. [i]


How to Sell on LinkedIn

Check out more tips like this in Erik Qualman’s book, How to Sell on LinkedIn.


[i] LinkedIn. “HP Case Study,” LinkedIn Marketing Solutions, 2013, accessed May 24, 2016, global/en_US/site/subsites/content-marketing/pdf/linkedin_hp_followers_ case_study_us_en_130613.pdf

About the Author: Erik Qualman

Often called a Digital Dale Carnegie and The Tony Robbins of Tech, Erik Qualman is a #1 Best Selling Author and Motivational Keynote Speaker that has spoken in 49 countries.

His Socialnomics work has been featured on 60 Minutes to the Wall Street Journal and used by the National Guard to NASA. His book Digital Leader propelled him to be voted the 2nd Most Likeable Author in the World behind Harry Potter's J.K. Rowling. Qualman is a sitting professor at Harvard & MIT's edX labs.

His latest book What Happens in Vegas Stays on YouTube is a Pulitzer Prize nominated work.
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