Blog | Page 37 of 43 | Erik Qualman

LinkedIn Case Study: LinkedIn Drinks Its Own Champagne

February 1, 2017

Challenge: LinkedIn needed to alert members of LinkedIn’s Premium solutions and increase its number of subscribers. Action: LinkedIn used its InMail product to promote their Premium Solutions by targeting certain audiences who already used different LinkedIn ...

by Erik Qualman

The 4 Commandments of Social Selling

January 31, 2017

Why: 78% of social sellers outsell peers that don’t use social media.[i] Whether you are a LinkedIn Newbie or Pro, you always need to start and continually revisit the basics and your baseline. How: Let’s start by ...

by Erik Qualman

Navigating the LinkedIn Boss Button

January 30, 2017

Why: LinkedIn’s default settings will automatically share your activity updates with your connections. Activity updates include listing a new job, new skill or a change in your location, etc. While sharing on LinkedIn is generally ...

by Erik Qualman

How To: LinkedIn Profile Picture and Banner

January 27, 2017

Why: You are 11 times more likely to have your profile viewed if you have a profile picture.[i] It validates who you are, because there may be others who share your same name. LinkedIn conducted ...

by Erik Qualman

Creating a 100% Complete & Compelling Profile on LinkedIn

January 26, 2017

Why: According to LinkedIn, members with completed profiles receive 40% more business opportunities. A LinkedIn profile is your resume, life story and most importantly, your personal brand. Wouldn't you want to tell your best story? ...

by Erik Qualman

How to Make A Killer LinkedIn Summary

January 25, 2017

Why: Your summary is one of the first things people see and read about you on LinkedIn. It’s part of your first (online) impression and it’s a big deal. When it comes to business, there ...

by Erik Qualman

LinkedIn Case Studies: Building Interest for a Non-Profit

January 24, 2017

Challenge: Meg Harris struggled to find amenities and resources that would allow her daughter, whom suffers from a neurological disease, to travel the world without restrictions. Action: She started a business called SpecialGlobe—essentially a TripAdvisor for ...

by Erik Qualman

LinkedIn Case Study: Creating Thought Leaders = Sales

January 23, 2017

Challenge: National Bank of Canada (NBC), the sixth largest commercial bank in Canada, struggled with the ability to differentiate their wholesale business. Actions: NBC used LinkedIn to position their wholesalers as “thought leaders” to reach new ...

by Erik Qualman

LinkedIn Case Study: Training Company Closes Sales in 5 Days

January 20, 2017

Challenge: New Horizons, an independent IT training company, realized their sales team was not utilizing social media to its full potential to find new prospects and push their business forward. Actions: New Horizons used LinkedIn as ...

by Erik Qualman

LinkedIn Case Study: Sales Team Increases Efficiency by Ranking Contacts

January 19, 2017

Challenges: Apptio, a provider of SaaS-based technology business management solutions, found it difficult to classify roles and responsibilities of their LinkedIn contacts. Actions: Sales reps took time to rank all their LinkedIn contacts by their role ...

by Erik Qualman