What is the LinkedIn Long Game
Playing the long game will result in more sales over time.
As alluded to earlier, if you’re at a cocktail party and walked up to four people that were laughing and ...
LinkedIn: Re-Engineering the Cold Call
90% of decision makers say they don’t respond to cold outreach, while conversely 80% of warm introductions generate a sale.
Leverage your network on LinkedIn by identifying the best path for a referral ...
Linkedin: Why Face-To-Face Communication Cannot Be Replaced
93% of communication is non-verbal. If you are spending all your time communicating via a screen, you are doing yourself a tremendous disservice. Great sales people understand building relationships that ...
Linkedin: Sales + Marketing
(book excerpt from How to Sell on LinkedIn)
Aligning Sales & Marketing on LinkedIn:
Historically, marketing would tell customers what they wanted and sales would tell them why they wanted it. Today, readily available information ...
LinkedIn: SEO Tips For Your Company Profile
Search Engine Optimization (SEO) doesn’t have to be difficult. There are several easy ways to manage a company page to drive engagement, boost traffic and improve your overall search ...
How to Sell on LinkedIn: Across All Channels
Reaching your customer where they want to be reached when they are ready to buy is critical to increasing sales. Social selling is a great way to do ...
A boss, colleague or employee may have positively influenced your career. They may have inspired you to post-it-forward (see Tip #11) or they may have asked you for a recommendation (see Tip #15). Writing ...
Spammers Never Prosper
Do you like spam? No. So why would you send spam? Don’t.
Now that we have armed you with the amazing tool, LinkedIn, think of it as the world’s first hammer—the worst thing you ...
Posting-It-Forward will make you and others feel better. People will want to help you.
You have heard the expression pay it forward: performing good deeds without expecting something in return. LinkedIn makes it easy to praise ...
Tagging on LinkedIn is one of the best ways to segment and manage your network.
Similar to Facebook, LinkedIn allows you to create “tags” that you can attach to your connections. Later you can sort your ...