Twitter Is Now Tracking You Offline

Be Nice Offline To Stay Verified Online

Twitter stripped the blue “verified” checkmark from a handful of far right accounts. The company punishes users who break Twitter’s rules on Twitter, but now they are monitoring offline behavior as well. For example, a verified user “who tweeted nothing but pictures of kittens but organized Nazi rallies for a living could now retain his tweeting privileges, but lose his verification badge.” That’s reason number 572 to be a decent human being! Also another reason to read our #1 Bestseller What Happens in Vegas Stays on YouTube. (Source: The Verge)


Facebook Is for Creators

Facebook Creator is a new app for influencers and Pages to make the most out of their videos. It includes Live Creative Kit to add intros and outros, a unified inbox for comments and Messenger chats, cross-posting to Twitter, and expansive analytics. These enhanced fan engagement tools are accompanied by a Facebook for Creators website that offers best practices and FAQs on how to grow fan bases. Click here to download it on iOS. This may sound very familiar to you… Oh yeah, YouTube has the same thing called Creative Studio. (Source: TechCrunch)


Relationship Status: It’s Professional

LinkedIn’s career advice feature is now available to the public. Users can list preferences on what kind of mentor they want to be connected with, such as somebody in a certain industry. LinkedIn connects users with willing mentors, who can also filter through potential mentees and pick their favorites. LinkedIn believes there will be a large supply of these pro-bono career counselors since “89% of senior leaders currently give or would be interested in giving advice.” (Source: CNET)


Apple X Hacked: Face Mapping vs Face Masking

Last Friday, Vietnamese security firm Bkav introduced a face mask that can trick the iPhone X’s Face ID. The hack involves a 3D printed plastic mask with makeup and simple paper cutouts. It looks like a terrifying abomination, but the $150 mask is able to fool the iPhone X’s expensive security feature. However, making the mask requires a five-minute manual scan of the iPhone owner’s face, so not any old Joe will be able to hack into your phone without the required technology. Click here to watch the video demonstration of the hack. (Source: Wired)

Don’t Toy with My Kids

UK consumer rights group Which? is calling for a ban on risky IoT (Internet of Things) toys. They have found several vulnerabilities in toys like Furby Connect and CloudPets. One toy maker stored the voice recordings of kids and parents using the toy on a public online database that didn’t require authentication. Which? also found that any stranger can illicitly pair his/her own device to a child’s toy through Bluetooth and speak with that child. Techy toys like these have their benefits, but security concerns are nothing to kid about. (Source: TechCrunch)


Filtered Snapchat Filters

Snapchat launched “audience filters,” a tool that allows advertisers to deliver filters to users based on their interests, time of day, age, gender, and other criteria besides geography. Quaker Oats is one of the first brands to leverage this new functionality. Their new filters target mothers and working professionals and deliver a different message depending on the time of day. Quaker built out this campaign with VaynerMedia, owned by social media pioneer and Socialnomics friend Gary Vaynerchuk. (Source: AdAge)


Treat Yo Self 2017

This past Saturday, 11/11, marked one of the biggest holidays for Chinese online retailers: Singles’ Day. The holiday is for those that buy chocolate-covered strawberries for themselves on Valentine’s Day and gives everyone the excuse they need to splurge. Alibaba, which draws most of the attention for Singles’ Day, racked up nearly $18 billion by noon, earning $7 billion in just the first half hour of the day. Who needs a significant other when you can just buy whatever you want with a click of a button? #treatyoself (Source: TechCrunch)


Gates Invests Millions to Find Alzheimer’s Cure

Alzheimer’s affects 47 million people across the world, but Bill Gates believes there is a solution. “Any type of treatment would be a huge advance from where we are today,” he said, “but the long-term goal has got to be [a] cure.” Gates is investing $50 million of his own personal finances into the Dementia Discovery Fund. This research partnership focuses on innovative ideas, such as looking at the immune system of a brain cell. This marks the first time Gates has committed to a noncommunicable disease. Watch this video to learn more. (Source: CNN)


Anheuser-Busch Brews Up Plan to Save Sales

Anheuser-Busch switched up their U.S. leadership following slipping sales in Bud Light and Budweiser. On January 1, Anheuser-Busch Chief Sales Officer, Michel Doukeris, will replace João Castro Neves to run the U.S. subsidiary. A-B InBev is the largest brewery in the country but still faces challenges as Americans shift from domestic beer to craft beer and wine. Hopefully a new U.S. head (pun intended) with a strong marketing background can get the company to recover quickly from their hangover. (Source: Wall Street Journal)

About the Author: Erik Qualman

Often called a Digital Dale Carnegie and The Tony Robbins of Tech, Erik Qualman is a #1 Best Selling Author and Motivational Keynote Speaker that has spoken in 49 countries.

His Socialnomics work has been featured on 60 Minutes to the Wall Street Journal and used by the National Guard to NASA. His book Digital Leader propelled him to be voted the 2nd Most Likeable Author in the World behind Harry Potter's J.K. Rowling. Qualman is a sitting professor at Harvard & MIT's edX labs.

His latest book What Happens in Vegas Stays on YouTube is a Pulitzer Prize nominated work.
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