Super U Podcast | The Future of Corporate Events & Conferences

In today’s episode, Erik speaks with Dean Arrington. Dean is the Director of Business Development at Metro Audio Visual, a full-service production company that specializes in corporate events, award shows, presentations, concerts, and much more. They do it all. His expertise is centered around Business Development, company collaboration and event planning. We hope you enjoy hearing what he had to say about the current state of live and virtual events as well as what the future may hold for virtual events.

5x #1 Bestselling Author and Motivational Speaker Erik Qualman has performed in over 55 countries and reached over 50 million people this past decade. He was voted the 2nd Most Likable Author in the World behind Harry Potter’s J.K. Rowling.

Need a sneak peek? Below are the main takeaways from the episode.

Super U Podcast | The Future of Corporate Events & Conferences

Episode Preview:

“So people who are doing good virtual now is getting off of zoom and actually giving them some sort of movie-like experience, or at least some sort of news broadcast experience. So we had been producing we have a niche in the pharmaceutical industry. And I’ve been with Metro TV for five years now. And right before that, our president Michael Griffith was saying that we do virtual events for some pharmaceutical clients, and I heard of them, I just didn’t really know what it was about. And it wasn’t anything major, nothing like you would see today, it was mainly a lot of webcasting and run of show and kind of day of producing. But you want to give people some more engaging content, rather than just somebody speaking on zoom with a screen share. So the interplay of hardware and software is really key when it comes to giving people the engagement like you are in the room, general session, or breakout room or otherwise. And also having some sort of networking, nobody’s really cracked the code on virtual networking or digital networking. It’s still some people just jump into a Zoom Room, some people use Remo, some people use other platforms. But it really comes down to the content.

Now alluding to what you said, two minutes ago about hyper-accelerating the industry. Yes, absolutely. Virtual has been around for 1015, maybe even 20 years, nobody did it because everybody was so focused on in-person events, because that’s where you get the best engagement. What is the future look like? Definitely hybrid 100% Hybrid, I would probably say 50% of the events are hybrid, the other 3035 are in person only, and the five to 15% are 100% virtual, because like I alluded to earlier with one of our government clients, they don’t want to do they really add lives as far as I’m concerned, they don’t, they have no need for they got 4000 people, I’d rather have 4000 people virtually than 400 people in person. So it just reaches a much broader audience and they’re actually able to go international now. So it’s it you really have to look at your sector, your channel your silo individually, and see what’s best for your shareholders and your attendees.”

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Connect with Dean Arrington:


Instagram: @metro_audio_visual



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The Super U Podcast is hosted by #1 bestselling author and Motivational Speaker Erik Qualman.

About the Author: Erik Qualman

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