Super U Podcast | The Franchise Formula: How to Grow Faster with Dr. Tom DuFore
What if you could grow a business faster—without taking on all the risk, time, and cost yourself?
In this episode of the Super U Podcast, Erik sits down with franchising expert Dr. Tom DuFore, founder and CEO of Big Sky Franchise Team, to break down how franchising helps entrepreneurs scale smarter. With over 20 years of experience and more than 600 brands advised—including household names—Tom shares the real mechanics behind turning one successful business into many.
We explore the three biggest problems franchising solves—capital, management, and time—and why it’s become one of the most powerful growth strategies for entrepreneurs today. Whether you’re a first-time business owner, a corporate professional looking for a change, or someone thinking about scaling your existing company, this conversation is packed with practical insights.
Tom also pulls back the curtain on what it’s really like to own a franchise—what surprises people most, where they struggle, and why following the system is often the key to success. Plus, he shares firsthand lessons from his own experience as a multi-unit franchise owner.
If you’ve ever wondered whether franchising is the right move—or how to take your business to the next level—this episode gives you a clear, honest roadmap.
Super U Podcast | The Franchise Formula: How to Grow Faster with Dr. Tom DuFore
Episode Preview:
“Franchising solves three big problems. The three big problems it solves are: money to grow—it uses other people’s money to open locations. The second big problem is management and managing the staff and employees at these locations. The franchisee does that. And the third big problem is time and the ability to grow faster.
So we say in franchising, you go from adding company-owned locations to multiplying through franchising, where you can really grow—multiply through that process. So when you start thinking about those benefits of franchising and growing, even if you were to open up one franchise a year, for most independents, that is way faster than they would ever be growing independently in opening up company-owned locations.”
Connect with Dr. Tom DuFore:
Dr. Tom DuFore is the founder and CEO of Big Sky Franchise Team, an award-winning consulting firm that helps growth-minded entrepreneurs franchise their businesses. An author, entrepreneur, franchise expert, and host of the Multiply Your Success podcast, he and his team have advised more than 600 clients, including Jamba Juice, Two Men & A Truck, and Matco Tools. Tom’s leadership centers on building others up through respect, continuous learning, and living his company’s purpose to “Inspire and Foster Greatness,” guided by the values of Win-Win Relationships, Professional Excellence, and Continuous Improvement. He holds an undergraduate degree in business, an MBA, and a DBA, is happily married with three children, and enjoys coaching youth baseball, writing music, and listening to audiobooks.
LinkedIn: https://linkedin.com/in/
Company LinkedIn: https://www.linkedin.com/
Instagram: @bigskyfranchise
Facebook: https://facebook.com/
YouTube: https://www.youtube.com/@
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The Super U Podcast is hosted by #1 bestselling author and AI Keynote Speaker Erik Qualman.
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