Super U Podcast | Taking the Lead
5x #1 Bestselling Author and Motivational Speaker Erik Qualman has performed in over 55 countries and reached over 50 million people this past decade. He was voted the 2nd Most Likable Author in the World behind Harry Potter’s J.K. Rowling.
Need a sneak peek? Below are the main takeaways from the episode.
Super U Podcast | Taking the Lead:
[1:52] “Defining the role that business plays in social movements…”
“Well, in my book, What Happens in Vegas Stays on YouTube, we actually go into kind of tinderbox topics. So I think it’s great when companies need to take a stand when it’s appropriate for them to do so. So when I say appropriate, if they have to think more than three seconds [about] whether it’s appropriate… it’s not. And if they have to take more than three seconds [about] whether this is something they’re willing to take collateral damage for, then it’s not. Because if you’re stepping into some of these social media outlets for a social cause, you’re not going to please everybody. So you got to understand, what’s the upside, what’s the downside, and at the core is at the heart of everyone at the business. And you can see the kind of people that execute on it. Well, if you look at, say, Dove, they do a lot of campaigns around women’s bodies, in terms of just making sure that they have that empowerment in terms of that they can feel comfortable in their body. And that relates to their brand. So for example, they did a video where they had women from 18 to 80, draw a picture themselves, then they had other people draw pictures of them. And it’s interesting, because most of the time, the picture that the other people drew of them was much prettier, or much more optimistic than how that person perceived themselves. And so if you get the chance, go check out some of the campaigns that they do, because it’s really heartwarming. And it’s really important some of the social injustice in some instances that they’re tackling whether it’s Dove, whether it’s Coca-Cola, whether it’s Nike with the National Football League, it’s really are you willing to take that step? Looking at Chick-fil-a is interesting. If you look at Chick-fil-a, they’re not open on Sundays in the United States, which is crazy from a business standpoint. But guess what? They actually crush all other quick-service companies, even McDonald’s in terms of the revenue that they achieve.”
[13:34] “In Socialnomics, you point out that business people need to engage with social media actively or risk failure. In an age in which much of social movements are carried out via social media, what does that engagement look like on a corporate level? And also on the level of individual business leaders?”
“Malcolm Gladwell and I went back and forth a little bit on this because… he’s wanting to push the needle saying that you can’t create social movements through social media. Do you actually have to physically get in the street, do you physically have to get involved? You can’t just be lazy on your couch and post socially. Where my take is just like everything in life, it’s a balance. These digital tools play a massive role, but they don’t play the only role that you do have to get off your sofa. You do have to get out there and be active, whether you’re in a company or whether you’re an individual, if that movement matters to you. It’s about being active both digitally and obviously face to face. It’s about Flintstones, and Jetsons in this Jetsons era, so it’s those that act like the Flintstones and the Jetsons that will win no matter what endeavor you undertake. And so it’s really about understanding that balance between the two. It’s not an or thing. It’s an and thing that they both work hand in glove.”
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About the Taking the Lead:
Podcast Channel: Taking the Lead
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The Super U Podcast is hosted by #1 bestselling author and Motivational Speaker Erik Qualman.