Super U Podcast | Live in the Light with Lois Robbins

Today, Erik sits down with Lois Robbins, founder of WATSKIN—an elevated UPF sunwear brand dedicated to empowering women to enjoy the sun with confidence, without compromising style. After experiencing a skin cancer scare, Lois launched WATSKIN and has since turned it into a household name, revolutionizing UPF clothing to be both chic and sexy. Erik and Lois discuss her journey from diagnosis to entrepreneurship, the inspiration behind the brand, behind-the-scenes stories from Lois’ acting career, the meaning behind the name WATSKIN, challenges she’s faced along the way, and much more.

Need a sneak peek? Below are the main takeaways from the episode.

Super U Podcast | Live in the Light with Lois Robbins

Episode Preview:

“Having loved fashion my whole life, but having had nothing to do with creating fashion until I started Watson, there were some things I did that I would encourage other people who might be thinking about starting a business not to do. And I would say that not to move as quickly as I did, because I definitely made some mistakes with the very first line, and I didn’t catch some things that I should have.

For instance, there’s — so you can see me, our listeners can’t, but I’m going to show you — you see the bottom of the zipper here? Yes. So I forgot, I didn’t realize until we had the first run that there was a hole at the bottom of the zipper that we hadn’t covered. And once — it didn’t bother anybody else who was buying them, but it bothered the heck out of me. And I felt it didn’t look as expensive as they were to manufacture, and it really upset me.

I thought, if I had taken my time and hadn’t rushed, I would have caught that before we produced all these garments. And, you know, once I caught that and we covered it properly, there were lots of things — the, you know, things about the, the, the thumb hole — that they weren’t reinforced as well as I would have liked. So little things like that, that I would say, you know, when you take your time, when you really dot your I’s and cross your T’s. And I think my, my instinct — I’m a little bit impulsive by nature — I like to just get things done. I’m the kind of person, if you want to get it done, you give it to me, and I’ll get it done.

But now I have really learned that you need to take your time. I don’t, I don’t let a SKU get made unless I know for certain, A, that it’s going to appeal to a wide audience. And also, I had to rely on other people to say, you know, you may not love that fabric, but it’s going to have great appeal to a lot of people. So, you know, listening to people, being — I’m a great — and my team always tells me this, that I’m very good at not having to have the last word. I listen, I’ve surrounded myself by people I really love and respect.”

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The Super U Podcast is hosted by #1 bestselling author and Motivational Speaker Erik Qualman.