Super U Podcast | Less is More | The Focus Project #3
This audible clip from Erik Qualman’s #1 Bestselling book The Focus Project covers taking a “less but better” approach to our life’s design. By doing less, we can improve ourselves because we gain time and energy. By doing less, we will have more.
5x #1 Bestselling Author and Motivational Speaker Erik Qualman has performed in over 55 countries and reached over 50 million people this past decade. He was voted the 2nd Most Likable Author in the World behind Harry Potter’s J.K. Rowling.
Need a sneak peek? Below are the main takeaways from the episode.
Less is More | The Focus Project #3:
“Dunkin Donuts produced a television commercial so successful that the company decided to make over 100 slightly different versions. People would get up early in the morning and humorously repeat its popular tagline to their roommate or spouse. Eventually, this catchphrase even became the title of the company founder’s autobiography. The star of the Dunkin Donuts commercials was a character named Fred the baker, played by actor Michael Vale. Vale and his character Fred the Baker was so beloved there when Vale decided to retire. Market research studies indicated the public didn’t want for the baker to go.
In response, the company hosted a retirement party and parade for Friday in Boston giving away nearly 6 million donuts. The highly successful campaign led to an additionally accepted spelling of donuts. Do nu Ts in over 100 advertisements to fatigue Baker says the famous line time to make the donuts. Sleepy Fred the baker slowly rises and Will’s his body at bed for another day of donut making. A popular spot features Fred shuffling out of the house mumbling time to make the donuts. Each time he exits his front door early in the morning he moans time to make the donuts. Each time he returns at night he says I made the donuts. Every time the door opens the weather or time is different. Sunny, stormy, snowy, autumn, windy, dusk dot midnight, but nothing stops Fred from making the donuts. After Fred leaves and returns home numerous times, then in sequence shows Fred leaving his house, then bumping into Fred returning the words also colliding time to make the donuts. I made the donuts. His world is literally upside down. He doesn’t know if he’s coming or going is about to go make the donuts or has already made them. Viewers could easily relate to Fred, in some form or fashion viewers saw Fred the baker in their own lives. Well, we can identify with Fred’s situation. We don’t love this type of daily vertigo.
It’s unpleasant being so busy that we don’t know up from down. Is it time to make our doughnuts or did we already make them? I answered 150 emails yesterday. So how can there possibly be 150 more to answer today than I answer them all? So many of us seem to be living this Fred the baker life day after day after day, year after year. We’re letting life happen to us. Instead, we should be protecting certain items as non-negotiable.”
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The Super U Podcast is hosted by #1 bestselling author and Motivational Speaker Erik Qualman.