Super U Podcast | Focus Tips in a Pandemic
5x #1 Bestselling Author and Motivational Speaker Erik Qualman has performed in over 55 countries and reached over 50 million people this past decade. He was voted the 2nd Most Likable Author in the World behind Harry Potter’s J.K. Rowling.
Need a sneak peek? Below are the main takeaways from the episode.
Super U Podcast | Focus Tips in a Pandemic:
[9:56] “The topic of today: Deepen relationships in a virtual world. What does that mean to you?”
“So normally, Flintstones/Jetsons (these are old cartoons), so those that haven’t watched them, you’ve got Flintstones, which is kind of old school, you got Jetsons, which is new school. And so I would say, digital leaders all understand that it’s really about the combination of the two, Flintstones, and Jetsons. Now, with the shift in the pandemic, we’ve been forced to go all Jetsons. But as we return more to a new normal, you want to have that balance, you can’t replace that face to face. And so the key is when time and distance are an issue, use the digital, but when you can take the time to have physical contact, do it. But obviously, with your listeners, and also with the new age, and also the pandemic, when you go full Jetsons it’s really about developing those relationships. And so success doesn’t happen alone. So you’re probably wondering, “Okay, got that, understand that, makes sense. Now how do I do it?”
So there’s a lot of ways to do it, the easiest way to do it is for your audience, starting today, just put in three minutes in your calendar to post it forward. So this is taking the selfie mentality and doing an “unselfie.” And so it’s something I know that you practice, it’s just shining the light on other people. So go out there, if your favorite tool is TikTok, Instagram, Twitter, it doesn’t matter, you go, “Here’s three people that you should follow, because they’re great thought leaders,” or “there’s three people, they’re doing great stuff in the community,” or three people I respect, or maybe like LinkedIn, you go and endorse someone for a skill that hopefully they actually do have. And even it might be old school, you might just send a quick note to someone that says, “Hey, I read this article, I know you enjoy this topic. And so I’m thinking about you when we can’t get together.” And so that’s what it means to post-it-forward three minutes a day. And you’re basically networking before you need the network. The worst time to network is when you actually need the network. And people that don’t tune into the show don’t understand that, because they network only when they need the network. You probably have this happen to all of you out there in the last three months, you had someone you hadn’t heard from in a while reach out to you and you go, “Okay, what do they want?” And then sure enough, they wanted something. And they haven’t been networking before they need the network. So try it today. Post-It-Forward about three minutes a day to kind of shine a light on somebody else.”
[15:21] Digital Stamps & Shadows
“I just was trying to help people with their digital stamps, basically, your digital footprint plus your digital shadow. So your footprint is what you uploaded about yourself, but your shadows what other people post about you. So the shadow is more important, but collectively, they form your stamp. And I always say your digital stamp is just a fancy term for your personal brand. And then a personal brand is just a fancy term for your reputation. And your reputation is your ultimate legacy. And your reputation is what drives everything out there. And so I started to see people not understand how to communicate online, they still don’t, especially with politics, and these, what I call these tinderbox topics. People ruin their careers because they don’t understand this stuff is in digital ink, not in pencil. Be authentic without being offensive. And so that’s why it turned into a book I used to just say, “Remember what happens in Vegas stays on YouTube.” And then I just started seeing people not understand it. So I go, Okay, I can see if I can give a quick guidebook, and here are the 36 rules that you need to understand. Here’s how you do to produce your best. So it’s not all don’t do this, don’t do that. It’s here’s how you produce your best personal brand. And then here’s how you protect it. So it’s the two things production and protection.”
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The Super U Podcast is hosted by #1 bestselling author and Motivational Speaker Erik Qualman.