Super U Podcast | Battling Counterfeits with Vidyuth Srinivasan
Today, Erik sits down with the co-founder and CEO of Entrupy and the co-inventor of Entrupy’s patented technology, Vidyuth Srinivasan. Vidyuth is on a mission to take down the counterfeiting industry, one fake designer bag at a time. Entrupy is the leading AI-powered authentication technology for luxury handbags and sneakers.
Need a sneak peek? Below are the main takeaways from the episode.
Episode Preview:
“As I grew up and became a professional, working professional, and an adult, I realized the impact that these things can have on you, because I had — I used to be an avid motorcyclist, and I would take solo trips across long distances, you know, 500–600 miles, solo trips. I don’t even know why I did that, but it was meditative for me to do it alone. And on one of those trips, I had just gotten my bike serviced, got everything fixed and renewed and replaced, and I’m stuck in the middle of a forest at 3 a.m. with absolutely nothing around me except howling wolves — I can hear them — and with a busted battery and a busted clutch wire, so I had to push my bike for about three, four miles until I found a service center. And that guy happened to be open at 5 a.m. He said, “All of these are fake. You got fake replacement parts.”
So it could have been a life-and-death thing, to be honest. And I think that really changed my perspective on fakes on a personal level. But when it comes to Entropy and how we built out the system, so it was a couple of years in the wilderness just trying to figure out where do we solve this problem? We’re saying it’s an ocean with three, four trillion dollars — who exactly has this problem? What is the nature of it? Who loses from it? Who needs to be protected from it? So Entropy’s mission from then on was always protecting people, whether businesses or consumers, from dealing with or being impacted by counterfeit. So that’s how we started.
More about Vidyuth:
Vidyuth earned a degree in journalism while simultaneously designing and developing video games for Raptor Entertainment. He then embarked on a stellar career across a variety of roles, including sales, business development, marketing, PR, and filmmaking, while also working for software giants such as Intuit, Microsoft.
- Since its inception in 2012, Entrupy has authenticated $5B worth of inventory and has collected 50M reference images to train its AI database.
- Today, Entrupy operates in 90+ countries and works with thousands of customers across the globe. This includes retailers, pawn shops, and department stores as well as TikTok Shop as the official authentication technology for handbags and sneakers on the platform.
- Entrupy’s fast-learning AI technology has a 99.1% accuracy rate, spotting things that the human eye can’t.
- Entrupy authenticates handbags and sneakers from major brands including Louis Vuitton, Prada, Dior, Balenciaga, Gucci, YSL, Burberry, and so many more.
- Every year, Entrupy releases a “State of the Fake” report, which reveals proprietary data garnered from Entrupy’s millions of AI-driven evaluations performed on products. As one of the few authentication solutions on the market and the only one that publicly shares this amount of data, the report aims to build awareness around the murky world of counterfeits and educate people on the impact counterfeit goods are having on both people and the environment. Check out the 2024 report HERE.
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The Super U Podcast is hosted by #1 bestselling author and Motivational Speaker Erik Qualman.
