Super U Podcast | Influencer Marketing with Amanda Russel‪l‬

On this episode of the Super U Podcast,  Erik chats with Amanda Russell. Amanda is the founder of Fit Strong and Sexy, a program that offers specially designed and curated fitness plans. Click here to subscribe to the Super U Podcast. Need a sneak peek? Below are the main takeaways from the episode.

Super U Podcast |Influencer Marketing with Amanda Russel‪l‬:

[7:25]   Preview: Influencer Marketing

“I think that I hate the term influencer, I hate that what people immediately think… and you’ve probably seen this. If you walk into a room of corporate executives and you tell them that you’re here to talk about influencer marketing, and I asked them, “Who here in the room is an influencer?” Immediately they’re gonna roll their eyes, snicker. It has this connotation of vanity, of posting selfies on social media platforms, and I think that’s wrong. Influence is an outcome, not a job title. So by nature, you can’t be a “fake influencer” and you also can’t call yourself an influencer across categories. So in order for you to be an influencer, you have to have influence. And influence doesn’t transfer categories and it doesn’t mean that you’re if you’re influential over one person you’re influential over all people. So by nature of that, to associate influencers with a social media content creator, they’re not the same thing. But that’s the association. We are all influencers unless we live in a silo in which there’s nobody in our lives. We are all at some point influential in somebody making a decision or taking action and we are all influenced in almost every single decision that we make. So it’s so contextual and situational. The reason I wrote the book and teach this is because I think if we can reframe our minds to think about it differently then it opens up an entire world of opportunity to scale yourself as a person and/or your brand, because brands are people and people are brands.”

Connect with Amanda:


Instagram: @amandarussellfss



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The Super U Podcast is hosted by #1 bestselling author and Motivational Speaker Erik Qualman.

About the Author: Erik Qualman

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