Statistics Show Social Media Is Bigger Than You Think

Huge Thanks to These Outstanding Sources

Below are the sources I used to compile this video.  Keep your feedback/questions/challenges coming as it will collectively make video #2 that much better – you know to leverage this whole “social” thing.
Huge thanks to all below:
  1. Source: Grunwald Associates National Study – Trendsspotting Blog | Millenials Conference
  2. Source: Huffington Post
  3. Source: McKinsey Study also posted by David Dalka
  4. Source: First Stats: United Nations Cyberschoolbus Document
    Facebook Stat: Mashable
    iPhone Stat: Apple
  5. Source: Facebook
  6. Source: TechCrunch
  7. Source: comScore
  8. Source:  Attempting to relocate
  9. Source: Jobvite Social Recruitment Survey Note: 80% will use social networks in their assessment.  95% will use LinkedIn in their assessment.  When we revise the Video needs to be updated changing “their” to “a” primary tool need to see if we bump 80% to 95%
  10. Source: Inside Facebook Blog
  11. Source: Twitter & World Population Data
  12. Source: Attempting to relocate
  13. Source: Metro Newspaper
  14. Opinion, not a statistic
  15. Source: TGDaily
  16. Source: www.wikipedia.org – calculated based on # articles per language category; Colorado State University Wikipedia Accuracy Study; open debate and of course very biased information is also found on this Wikipedia Accuracy page.  If I had to do it again I would have made this say as accurate rather than more – obviously, some articles will be more accurate (think of the real-time update of Michael Jackson’s death, but also some will be less accurate.
  17. Source: China Internet Information Center, Technorati, Wikipedia
  18. Source: ClickZ Stats SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results
  19. Opinion, not a statistic
  20. Calculated based on Wikipedia article data found at www.wikipedia.org
  21. Source:  TechCrunch — This says 4 weeks so I may have been a little off here as my source at Facebook had said 2 weeks adjusted above
  22. Source: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results
  23. Opinion, not a statistic
  24. Source: July 2009 Nielsen Global Online Consumer Survey (actually 90% now – updated above but video still shows 78%)
  25. Source: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007
  26. Source: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007
  27. Source: Starcom USA-TiVo
  28. Source: Nielsen
  29. Source: Solutions Research Group
  30. Source: Henry Blodget Silicon Alley Insider http://www.businessinsider.com/henry-blodget-kindle-sales-now-a-shocking-35-of-book-sales-when-kindle-version-available-2009-5 Just as the URL shows it’s not 35% of all books sales, but rather if a Kindle Version and a Book Version are available the buyer selects the Kindle version 35% of the time.
  31. Opinion from Socialnomics
  32. Source: Facebook
  33. Music in video provided by Fatboy Slim “Right Here, Right Now” (1999) – if you like it buy the single

If anyone sees any inaccuracies or has better source information please let me know!

Also, if you haven’t seen Marta Kagan’s “What The F**K is Social Media” presentation,  it’s amazing! Many of the same eye-popping facts are contained in it – as well as many more.  Plus, it does a much better job of providing insight than my video which is designed to grab attention.  Kagan’s presentation informs, check it out!

To watch a video with millions of YouTube views and deservedly so, please check out Karl Fisch and Scott McCleod’s Did You Know? It is filled with compelling stats that relate to globalization, education, and technology – Love it!

We hope you found the above post to be informative and entertaining.  

About the Author: Erik Qualman

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