Standing Out In A Noisy Market from the B2B Marketing Excellence Podcast

Today, we’re sharing an episode of the B2B Marketing Excellence Podcast hosted by Donna Peterson. Donna and Erik sat down to talk about the key aspects of digital leadership and innovation, the importance of asking good questions, understanding customer needs, and providing excellent customer service. Erik breaks down the acronym STAMP, and they also discuss the importance of transparency, owning up to mistakes, and focusing on what’s not going to change rather than constantly chasing the next big thing.

Need a sneak peek? Below are the main takeaways from the episode.

Standing Out In A Noisy Market from the B2B Marketing Excellence Podcast

Episode Preview:

“You know, it’s all about questions. So questions are the building blocks of all good relationships. So the better questions you ask, the better your relationships will be. But just real quick, a lot of us hop in the digital communication. And we really talk about ourselves which you wouldn’t inherently do that. Hopefully not. If you’re at, say, a cocktail party, you wouldn’t walk up to five people who are laughing, having a good time, and go “Hey excuse me, can I tell you why I’m great for five minutes?” You kind of shouldn’t be doing that. That’s a tip for all of your audience members out there. If you’re doing that, stop immediately. Yeah, you wouldn’t do that. But we do that on social, right, we get out there and go, “here’s why our bread slicer is the greatest slicer ever invented. You should buy it,” just without any kind of context.

And so it’s really about those good questions to ask. A good question to ask, all people ask, “How are you doing?” So let’s say you’re in interpersonal communication, you ask “How are you?” Good question, but it’s not a great question because most people just say, “Fine, good.” And if they didn’t say that you’re like, “Whoa, I didn’t really want to know, I was just gonna be nice.” But a better question to ask is how are you doing on a scale of 1 to 10? Then they’ll give you an answer. They really shouldn’t say 10. Because no one’s perfect. But if they say 9.99, then you could ask, “Well, how can I help you get to a 10?” So now you’re on the same team, now you’re building that relationship. So it’s all about questions that build relationships, whether that’s offline, or whether that’s online.”

Learn more about Donna Peterson and the Podcast:

– World Innovators Website

– World Innovators YouTube Channel

– B2B Marketing Excellence Podcast on Apple Podcasts

– B2B Marketing Excellence Podcast on Spotify



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The Super U Podcast is hosted by #1 bestselling author and Motivational Speaker Erik Qualman.

About the Author: Erik Qualman

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