Being “Flawsome” is admitting that you aren’t perfect. You are awesome because of your flaws. Flawsome is described as owning your mistakes and taking the necessary steps to correct them. It’s about turning a negative into a positive (such as making digital lemonade out of digital lemons). Making a mistake as a business or as an individual is your opportunity to show customers and followers that you are awesome by caring enough to correct the flaw. According to a Twitter Poll 83% of customers liked or loved that a brand responded to a complaint on Twitter. Yet, 76% of people who complain on Twitter do not receive a response from the brand.
How we handle these mistakes (with integrity) is what ultimately separates and defines our digital stamp.