Redesign Thinking

New Year, New Snap

Starting today, select Snapchat users can now personalize and prioritize content most important to them with Snapchat’s new algorithm. Instead of sorting content by reverse chronological order, the app will mold itself to what each user wants and watches most. This new makeover will hit the rest of the world in a few weeks. “We are separating the social from the media, and taking an important step forward towards strengthening our relationships with our friends and our relationships with the media,” Snapchat CEO Evan Spiegel said. One major change to the app is the Friends page. A single Friend tab will now contain both stories and private messages from your closest friends. Group chats will even get their own group story in case Snap Map wasn’t enough to stalk your friends. (Source: TechCrunch)

 

Hear from Spiegel himself in The New Snapchat in 60 Seconds video!

 

Blue Apron Needs More Spice

After going public in June, Blue Apron is losing its CEO, Matt Salzberg, who has decided to step down. Brad Dickerson, the current CFO, will take his place. Blue Apron shares closed yesterday at $2.99 (for reference, the company went public at $10 per share). Part of the company’s poor performance can possibly be attributed to Blue Apron’s costly new warehouse and Amazon’s acquisition of Whole Foods. Blue Apron markets itself as an easy way to cook gourmet food, but it must also consider the growing trend of meal delivery startups that are beginning to offer the exact same thing. What’s the recipe for profits again? (Source: TechCrunch)

 

Buzzfeed Makes Cuts

After missing their revenue marks in the last year, Buzzfeed plans to cut its business and sales departments by 8%. The company currently has 1,700 employees worldwide. CEO Jonah Peretti hopes to explore beyond native advertising in order to diversify revenue sources. “As our strategy evolves, we need to evolve our organization, too—particularly our business team, which was built to support direct-sold advertising but will need to bring in different, more diverse expertise,” Peretti said. Hopefully under this new mindset, Buzzfeed can fight against the duopoly of Facebook and Google (which accounted for over 63% of U.S. digital-ad spending this year) and pave their own path in the digital world. (Source: Wall Street Journal)

 

Instaception

Instagram direct messaging now allows you to replay and “remix” your photo conversations. If a friend sends you a picture, you can add stickers, text, and doodles before incorporating it into your reply. Your friend can then incorporate your response into their response, leading to a never-ending chain of remixed responses. Christopher Nolan’s Instaception will hit theaters soon. (Source: TechCrunch)

 

Give with Google

30% of charitable donations occur during the holiday season, and Google is making it even easier to give. On Giving Tuesday, Google added a “Donate” button allowing you to directly contribute to an enrolled nonprofit of choice by simply searching for its name. While Facebook’s Charitable Giving feature charges 5% percent for donations, Google takes no fees so you can give as much as your heart desires. (Source: TheVerge)

 

Hey Siri, Send Help

Apple is not the friendliest with social media; they disable comments on main-channel YouTube videos and run a Twitter page with no tweets. This week, Apple launched a new YouTube channel called “Apple Support,” which aims to develop and educate the Apple community. Several brief videos cover how to leave a group conversation, take a screenshot, and delete photos on iOS devices. (Source: BGR)

 

Cheers to the Weekend

As if being a billionaire wasn’t enough, Jeff Bezos is now worth over $100 billion after Amazon shares rose on Black Friday. In 2017 alone, Bezos earned $32.6 billion. That’s equivalent to 407,500,000 Amazon Echoes. Wanting his “philanthropic activity to be helping people in the here and now – short term – at the intersection of urgent need and lasting impact,” Bezos tweeted out a request for suggestions in June over what he should do with his money. There’s no doubt now who gets to carve the turkey at next year’s Thanksgiving dinner. (Source: TechCrunch)

 

Spiegel.. Spiegel.. Anyone?

On the contrary, Evan Spiegel, CEO of SnapChat, is hanging onto his billionaire status by a thread. Speigel was worth triple his current amount just nine months ago, but Snap’s performance since its March IPO has left the company in poor shape. The company focuses on social media influencers and more developed countries with ample bandwidth, but Snap may need to reconsider its target market and look at the rest of the world… and maybe even Android users (they deserve some love too). With the company’s new immersive ad formats and a refreshed mindset, Snap may get its act together, and Spiegel may get his title back. (Source: TechCrunch)

 

Cyber Monday Deals

If you weren’t able to snag anything on Black Friday, here are some must-know deals going around on Cyber Monday from Playstation 4 Pros to Google Home Minis:

 

About the Author: Erik Qualman

Often called a Digital Dale Carnegie and The Tony Robbins of Tech, Erik Qualman is a #1 Best Selling Author and Motivational Keynote Speaker that has spoken in 49 countries.

His Socialnomics work has been featured on 60 Minutes to the Wall Street Journal and used by the National Guard to NASA. His book Digital Leader propelled him to be voted the 2nd Most Likeable Author in the World behind Harry Potter's J.K. Rowling. Qualman is a sitting professor at Harvard & MIT's edX labs.

His latest book What Happens in Vegas Stays on YouTube is a Pulitzer Prize nominated work.
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