LinkedIn Case Study: LinkedIn Drinks Its Own Champagne

Challenge: LinkedIn needed to alert members of LinkedIn’s Premium solutions and increase its number of subscribers.

Action: LinkedIn used its InMail product to promote their Premium Solutions by targeting certain audiences who already used different LinkedIn features, such as Business Plus and Job Seeker.

Result: LinkedIn reached out to over 2 million prospects every week, causing a 75% increase in open rates and 800% expansion in conversion rates when using InMail versus using traditional emails. [i]

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Check out more tips like this in Erik Qualman’s book, How to Sell on LinkedIn. 

[i] LinkedIn. “LinkedIn on LinkedIn: How We Build Our Base of LinkedIn Premium Subscribers,” LinkedIn Marketing Solutions, 2015, accessed May 24, 2016, https://business.linkedin.com/content/dam/business/marketing-solutions/ global/en_US/site/pdf/cs/linkedin-lol-case-study.pdf

About the Author: Erik Qualman

Often called a Digital Dale Carnegie and The Tony Robbins of Tech, Erik Qualman is a #1 Best Selling Author and Motivational Keynote Speaker that has spoken in 49 countries.

His Socialnomics work has been featured on 60 Minutes to the Wall Street Journal and used by the National Guard to NASA. His book Digital Leader propelled him to be voted the 2nd Most Likeable Author in the World behind Harry Potter's J.K. Rowling. Qualman is a sitting professor at Harvard & MIT's edX labs.

His latest book What Happens in Vegas Stays on YouTube is a Pulitzer Prize nominated work.
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