LinkedIn Case Study: Investment Banking Services Increase New Investor Sign-Ups 1,205%

Challenge: Seed Equity is a broker dealer specializing in providing investment banking services to startup companies who need to get the word out about investment opportunities to key audiences.

Action: Using LinkedIn Spotlight Ads and Promoted Posts, they targeted existing members with investment skills, as well as targeting venture capital and private equity groups within LinkedIn to reach the correct investors.

Result: Seed Equity experienced a 1,205% increase of new investors signing up and a 43% growth in followers on their LinkedIn company page. Finally, they were able to extend their reach to 33 new countries. [i]




Check out more tips like this in Erik Qualman’s book, How to Sell on LinkedIn.

[i] LinkedIn, “Seed Equity Attracts Investors to Startup Ventures with Spotlight Ads and Sponsored Updates,” LinkedIn Marketing Solutions, 2016, accessed May 24, 2016, nance/ seed-equity-cs

About the Author: Erik Qualman

Often called a Digital Dale Carnegie and The Tony Robbins of Tech, Erik Qualman is a #1 Best Selling Author and Motivational Keynote Speaker that has spoken in 49 countries.

His Socialnomics work has been featured on 60 Minutes to the Wall Street Journal and used by the National Guard to NASA. His book Digital Leader propelled him to be voted the 2nd Most Likeable Author in the World behind Harry Potter's J.K. Rowling. Qualman is a sitting professor at Harvard & MIT's edX labs.

His latest book What Happens in Vegas Stays on YouTube is a Pulitzer Prize nominated work.
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