LinkedIn Case Studies: Building Interest for a Non-Profit

Challenge: Meg Harris struggled to find amenities and resources that would allow her daughter, whom suffers from a neurological disease, to travel the world without restrictions.

Action: She started a business called SpecialGlobe—essentially a TripAdvisor for special needs families. Meg set out to build her brand by using LinkedIn to network with powerful figures within the travel industry.

Result: LinkedIn helped Meg gain connections with a founding member of the Priceline team, as well as other key in- fluencers within the travel industry. Not only did she gain connections through LinkedIn, Meg also gained media attention to help highlight and create awareness for her cause, including USA Today and The Huffington Post. [i]



Check out more tips like this in Erik Qualman’s book, How to Sell on LinkedIn

[i] Harris, Meg. LinkedIn Changed My Life So I Could Help Families with Special Needs. LinkedIn Official Blog. May 13, 2015. Accessed May 27, 2016. https://blog.

About the Author: Erik Qualman

Often called a Digital Dale Carnegie and The Tony Robbins of Tech, Erik Qualman is a #1 Best Selling Author and Motivational Keynote Speaker that has spoken in 49 countries.

His Socialnomics work has been featured on 60 Minutes to the Wall Street Journal and used by the National Guard to NASA. His book Digital Leader propelled him to be voted the 2nd Most Likeable Author in the World behind Harry Potter's J.K. Rowling. Qualman is a sitting professor at Harvard & MIT's edX labs.

His latest book What Happens in Vegas Stays on YouTube is a Pulitzer Prize nominated work.
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