Cheating at Monopoly 

Hasbro, the parent company of the iconic board game, Monopoly, was wrestling with how they could get more out of the brand. Over the years they had struggled with various editions of the original game with modest success, but turning their focus from inside the company to outside the company led to a major breakthrough. 

After surveying their users, they were shocked by what they discovered. The discovery? Over half the world cheats at Monopoly. While this figure sounds crazy, I want you to pause and think about a particular person you know who cheats at Monopoly. You have a name, don’t you?! 

Based on this discovery, Hasbro launched a new edition of the game called Monopoly Cheaters’ Edition. It was the most successful launch in over 100 years of the company.

Grab or visualize a t-shirt and turn it inside out. Most of us, and most organizations, fall into thinking inside-out versus outside-in. To help your outside-in thinking, ask a few friends or family members what they would do if they were you. Knowing you well, what would they recommend you focus on? Also since this is a month of learning, one of the greatest ways to learn is getting viewpoints from the outside.This is exactly what Hasbro did.  

 

“Even though you know a thousand things, ask the man who knows one.” —Turkish proverb

 

 

If you found this interesting, check out The Focus Project.

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About the Author: Erik Qualman

Often called a Digital Dale Carnegie and The Tony Robbins of Tech, Erik Qualman is a #1 Best Selling Author and Motivational Keynote Speaker that has spoken in 49 countries.

His Socialnomics work has been featured on 60 Minutes to the Wall Street Journal and used by the National Guard to NASA. His book Digital Leader propelled him to be voted the 2nd Most Likeable Author in the World behind Harry Potter's J.K. Rowling. Qualman is a sitting professor at Harvard & MIT's edX labs.

His latest book What Happens in Vegas Stays on YouTube is a Pulitzer Prize nominated work.
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