ARe you going to buy it?

Amazon Introduces AR

We love the convenience of shopping on Amazon, but it can be hard to buy online if we can’t imagine how the item will look in our home. It’s easy to buy a box of La Croix that will go straight to our bellies; it’s not so easy to buy a lamp if we’re unsure if it will match the #aesthetic of our home. The Amazon app on iOS devices now includes AR View, which lets you view thousands of furniture and home décor products through augmented reality. You can move and rotate the items however you like around your home. Check out this video to see it in action. (Source: TechCrunch)

 

iStole iPhone

Wednesday morning, a UPS truck pulled up to the Stonestown Galleria Mall Apple store in San Francisco to make a couple deliveries. The driver locked up and went to a nearby Macy’s to drop off some goods first. While he was gone, three “husky” men wearing hoodies broke into the UPS truck and stole 313 iPhone X devices, worth around $370,000, and tore away in a white Dodge van. Luckily, customers who planned to pick up their iPhone X at the store still got their devices on time, but the investigation is ongoing. (Source: The Verge)

 

Star Twitter: Rogue One

Donald Trump’s Twitter account was deactivated by a rogue customer support employee on his last day of work. The outage lasted a full 11 minutes before it went live again. Twitter is conducting an internal review and Trump responded with the following tweet. (Source: CNET)

New Emoji, Who Dis?

The Apple iOS 11.1 update features dozens of new emojis. Mythical creatures like wizards, fairies, and vampires join the ranks of the dancing girl and sassy girl emojis. New activities include rock climbing and curling, and new winter clothing items like gloves and a trench coat. There are also a couple of new animals, facial expressions, and gender neutral characters. These new emojis are meant to spice up our messages and increase the iOS update adoption rate, since people update their software to be at the forefront of the ever-changing emoji scene. (Source: TechCrunch)

 WeWorking for Samsung

When iPhone users break their device or experience emoji malfunctions, they can simply visit the Genius Bar at an Apple store for assistance. Samsung is partnering with WeWork locations to provide similar “care centers.” Samsung users can visit the service desk at a WeWork location and get some work done while they wait. However, these locations won’t be able to do actual repairs; they will only offer simple troubleshooting and mail devices to offsite repair shops. Still, this will help expand the number of locations and offer a more productive atmosphere when users are at their lowest point in life. (Source: The Verge)

 

Are You a Youthful Urbanite?

A leaked Facebook marketing pitch breaks down 14 different user segments along political lines. Facebook users are first divided into five categories: very liberal, liberal, moderate, conservative, and very conservative. Each of these categories contain subcategories, such as 10.2 million very liberal “youthful urbanites.” These people have an average age of 29, like boxing and comedy TV, and support women’s issues and Barack Obama. Meanwhile, the very conservative “great outdoors” segment are interested in the NRA, tea party, and “stop Obamacare.” Click here for more info on why customer segmentation is important and don’t forget to add which segment you fall under to your Tinder profile. (Source: CNET)

 

Billion Dollar Bezos

The Nasdaq hit an all-time high after immense earnings from Amazon, Google, and Microsoft, among others. Jeff Bezos, the CEO of Amazon, surpassed Bill Gates on the Bloomberg Billionaire Index after he added $10.4 billion to his net worth following a post-earnings surge in Amazon’s shares. As of Friday, Amazon stock was leading the tech surge and rising 13 percent, the highest increase in two and a half years. Looks like Amazon just shut down any haters who doubted whether the company could balance their newly acquired Whole Foods chain with online retail. (Source: Business Insider & Bloomberg Tech)

 

Netflix Goes Upside Down

Don’t know what to do after streaming all of Stranger Things season two in just one night? Well, Netflix launched its first after show titled Beyond Stranger Things for fans like you. The show addresses hot topic questions, provides behind-the-scenes content, and features discussions with the cast and crew. The after show automatically begins after the end of the season rather than after each episode, further encouraging the new binge culture of streaming services like Netflix. Demogorgons, Mouth Breathers, and Shadow Monsters, oh my! (Source: TechCrunch & The Verge)

 

Just Keep Swinging

Seven-year-old Hailey Dawson is currently on a 30-ballpark tour, throwing the first pitch for every MLB team, with the help of a 3D-printed prosthetic hand created to replace her right hand after Poland Syndrome left her with three missing fingers. Her most recent stop was in Houston, Texas, at Game 4 of the World Series. When Hailey’s mother reached out to the University of Nevada, the chairman of the school’s mechanical engineering department, Brendan O’Toole, agreed to create Hailey’s hand on a Stratasys 3D printer. “That’s the beauty of 3D printing,” Stratasys’ Jesse Roitenberg said. “It’s not just printing the next rocket or the dashboard of a Ford. It’s being used to improve lives.” O’Toole’s team hit it out of the park with Hailey’s prosthetic arm, and this success story will hopefully encourage others to lend a helping hand. (Source: TechCrunch)

About the Author: Erik Qualman

Often called a Digital Dale Carnegie and The Tony Robbins of Tech, Erik Qualman is a #1 Best Selling Author and Motivational Keynote Speaker that has spoken in 49 countries.

His Socialnomics work has been featured on 60 Minutes to the Wall Street Journal and used by the National Guard to NASA. His book Digital Leader propelled him to be voted the 2nd Most Likeable Author in the World behind Harry Potter's J.K. Rowling. Qualman is a sitting professor at Harvard & MIT's edX labs.

His latest book What Happens in Vegas Stays on YouTube is a Pulitzer Prize nominated work.
Sign-Up for the Equalman Newsletter: