9 Facts About Snapchat Every Brand Should Know

Fellow Stanford classmates where snickering at Evan Spiegel in April 2011 as he presented his final project idea: an Instagram-like app where the photos disappeared permanently seconds after being published and viewed. No one is snickering now. Snapchat is sky rocking in popularity and controversy. Teens and marketers laud it—parents, pastors and regulators abhor it. The tools popularity is attributed to its ability to allow users to re-capture a little bit of their privacy while still being able to share moments with others. Similar to the self-exploding messages in the Mission Impossible movies, once the intended user views a Snapchat snap (e.g., photo, text), it is gone forever. But what else is getting people, brands and investors excited about Snapchat?

9 Facts You Didn’t Know About Snapchat but should

  1. Snapchat tops WhatsApp as the biggest US messaging app by volume. (source:http://techcrunch.com/2014/05/14/snapchat-tops-whatsapp-in-u-s-as-biggest-messaging-app-by-volume/). Facebook acquired WhatsApp for $19 billion dollars earlier this year.
  2. 77% of college students use Snapchat daily (source: http://mashable.com/2014/02/24/snapchat-study-college-students/)
  3. Google previously approached Snapchat with a rumored 10 billion dollar offer. In 2013 Facebook offered $1 million and $3 billion respectively.
  4. Brands like Acura, HBO, and Taco Bell are flocking to Snapchat since it’s largest demographic is teenagers, many of whom are fleeing Facebook
  5. Many feel the popularity of Snapchat is that it enables “sexting.” However, some data suggests this might not be true. Data from research firm Survdata indicates mobile users are more likely to use MMS than Snapchat for Sexting in a 13.1% to 26.5% difference (source: http://www.survata.com/blog/is-snapchat-only-used-for-sexting-we-asked-5000-people-to-find-out/). The research also stresses that 23-29 years olds actually sext more than 18 to 22 year olds (21% to 11%).
  6. 400 million Snapchat snaps per day (source: http://www.survata.com/blog/is-snapchat-only-used-for-sexting-we-asked-5000-people-to-find-out/)
  7. 70% of Snapchat users are female (source: http://www.survata.com/blog/is-snapchat-only-used-for-sexting-we-asked-5000-people-to-find-out/)
  8. Apple, Tinder and Facebook are investing in developing their own Snapchat clones
  9. New York social media agency Likeable is using Snapchat to recruit employees (source: http://mashable.com/2013/11/01/snapchat-recruiting-tool/)

If the above trends are any indication, the odds are you and your brand will be using Snapchat soon. – @equalman

More information in my book What Happens in Vegas Stays on YouTube

About the Author: Erik Qualman

Often called a Digital Dale Carnegie and The Tony Robbins of Tech, Erik Qualman is a #1 Best Selling Author and Motivational Keynote Speaker that has spoken in 49 countries.

His Socialnomics work has been featured on 60 Minutes to the Wall Street Journal and used by the National Guard to NASA. His book Digital Leader propelled him to be voted the 2nd Most Likeable Author in the World behind Harry Potter's J.K. Rowling. Qualman is a sitting professor at Harvard & MIT's edX labs.

His latest book What Happens in Vegas Stays on YouTube is a Pulitzer Prize nominated work.
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