When doing it right, monitoring your digital shadows and managing your digital footprint can turn into a 24/7 job. With time constraints and the ever-changing internet trends, here are some free tools that can help you stay on top of your online reputation:
- Brand Yourself
Brand Yourself puts the power of reputation management in your own hands by providing tools for a do-it-yourself digital reputation audit. Users can actively improve their own Google results. Key features include the ability for users to submit links they would like to appear when someone searches their name on Google, the ability to track your progress via emailed custom alerts, and the ability to send notifications when your name is Googled.
Buffer is a free tool that shares your content across the web at the best possible times throughout the day so that your followers and fans see your updates more frequently.
- Epic Browser
Epic Browser is a web browser that aims to improve user privacy by defaulting to private browsing mode thus preventing the recording of history, caches, passwords and other features that may reveal information about the user. Key features include private browsing as well as the ability to clear all browsing data automatically once your session is complete.
- Google Alerts
Google Alerts are email updates of the latest relevant Google results based on your queries. You may choose to set up a Google Alert for your name, business or organization as a way to monitor your digital reputation.
- Google Analytics
Google Analytics is a tool offered by Google that not only provides extensive data about a website’s traffic and traffic sources but also measures conversions and sales. Google Analytics can provide vital information about web traffic that will help you become more strategic. It can also tell you the demographics of people who visit your pages.
Hootsuite is a free tool that allows you to monitor activity on all social networks easily. You may choose to monitor all tweets that include your name or the name of your company, product or organization. Hootsuite pulls all keywords that you want tracked into one easy to read column. Popular features include the ability to post one message to all your social networks simultaneously, an ability to store your favorite posts, and the opportunity to pre-schedule social media posts.
- Cyber Dust
Well know as it’s backed by Mark Cuban and it is actually the best way to communicate with Cuban. Cyber Dust is a Secure, Speedy, and Free App that deletes your messages 24 seconds after they are read.
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