Everyone knows that LinkedIn is a great job recruiting tool (93% of companies use LinkedIn to research candidates) but many don’t know or don’t take advantage of using LinkedIn to sell their product or personal brand. LinkedIn is one of top branding and self-marketing tools, so how can YOU take advantage of all it has to offer?
I really enjoyed Jasmine Sandler’s article “The Top 3 Ways of Selling on LinkedIn in 2014”. The summaries below are the three elements I’ve incorporated into my routine.
Selling on LinkedIn:
1. Actively Create Your Digital Stamp
Develop a strong personal brand that is authentic to you. LinkedIn is the best place to be discovered by your target. This is your opportunity to tell your story, so take your time to create your profile. Your photo, summary, graphics, and additional profile content should illustrate your personal brand market position.
LinkedIn profiles show up high in Google search results. This is particularly helpful for those who do not have a substantial digital presence (i.e., a blog, company website, YouTube channel). With a strong LinkedIn profile, personal branding and marketing become a lot easier. Be active on your profile, and use it to educate and entertain your network.
2. Engage with LinkedIn Community and Groups
Join groups! This is the best way to connect with global executives in your industry. Find groups that include:
- Your business school alumni
- Any associations of which you are already involved (CEO Club, etc.)
- Your target client industries (where you can show real thought-leadership and a track record)
- Your colleagues (others who have your level of experience and are in your industry)
- Peer groups (where other C-levels hang out)
There are now many perks for business professionals to sell and engage with group communities. In fact, you have the ability to connect with LinkedIn members based on your group association. Strive to add value to the group, and most importantly, remember to support others (this brings me to the final tip).
Unfortunately many of us miss the mark when it comes to the LinkedIn ecosystem. It’s important to build your network BEFORE you need it. This all starts by showing support, or posting-it-forward. This is a priority if you want to sell on LinkedIn. Once you’ve connected with your best people, make it a daily goal to interact and note who they’ve connected with and what conversations they’re having in your network. If you’d like to take your business to the next level, go above and beyond and try to connect with your 1st network on the phone or in person. Remember, digital will never replace face-to-face.
These are just a few tips that can enhance your selling abilities on LinkedIn. I hope you find them helpful.
Hat Tip: Jasmine Sandler @ClickZ